GROWTH Targets?…….But we had just got our head around SMART targets!!

Although SMART targets may appear to be clear and concise, the reality is that they are often restrictive, repetitive and overly focused on the outcome.

“The best performers set goals that are not about the outcome but about the process of reaching the outcome.” ― Geoff Colvin (2008)

It is collectively our responsibility to help learners unlock their potential to maximise their performance and make their way to extraordinary. The GROWTH target model provides a simple way to structure a conversation with learners which will help to raise their awareness of responsibility for success.

Zig Ziglar

You may be surprised to learn that the GROW model is not something new. It is a ‘tried and tested’ model that is widely used when coaching professionals towards extraordinary levels of performance. The model was instigated in the 1980s and is attributed to Sir John Whitmore, a former racing driver turned coaching consultant.

The key to setting a successful GROWTH target is to spend time establishing the G (the goal). Forming a goal that is both inspiring and challenging is the crucial first topic in the conversation between learner and tutor.

The R stands for Reality and encourages a consideration of the learner’s starting point. On too many occasions, SMART targets were created without any real requirement of the learner to address their starting point and consider if the goal is still challenging enough to be a success. During this section, there is an expectation that the learner will reflect on their current reality, considering what has gone well so far and the areas that still require improvement.


Options….how many options do we need? In the above quote, Picasso suggests that the plan is the most important part of any target. The options provided should address possible ways of achieving the target and offer learners flexibility in their working process towards their goal.

So with the learner conversation under full steam, now is the chance to discuss the Will or Way forward. Which option will be employed to ensure the successful completion of the target? This section enables the learner to show an element of commitment towards the target and creates a summary or action plan towards their achievement.

As with a SMART target, a GROWTH target also requires a Timeframe to be employed in order to maintain momentum and check completion. The final H stands for “How did you progress” and is an opportunity for the learner to share their successes and/or address their barriers. This discussion should lead positively into the next GROWTH target.

Jacqui Browne

GROWTH targets are supportive and have been proven to be successful. It is time to embrace the new method and enable our learners to continue making those steps towards extraordinary.

GROWTH targets will be explored in one of your sessions on the 19th and 20th October, during which there will be opportunities to discuss them in more detail.

If you do require more support with GROWTH targets in the meantime, please contact one of the AP team, Rebecca Holmes or any of the PPCs.

Posted in LAT

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